“ISANG SEGYE” is a brand created and directed by Harry Jinwook Seong since 2019.
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The brand name “ISANG SEGYE” could be approached through following process.
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How the name ISANG SEGYE was approached
In the beginning of developing branding’s direction, “Ideal world” became the ultimate, absolute goal for the brand to achieve.
As it will be a brand founded by Korean designer who is based in London, brand name “ISANG SEGYE” highlights the characteristic by adopting multi-lingual, dictational method to not only connote “Ideal world” but also apply uniqueness.
