Experimental design ideology for an ideal world — “Neogenesisism” Explained.
Through third year’s Context Report for Goldsmiths, University of London, I could organise diverse thoughts about the brand I am working on and also develop an experimental design ideology for my future projects. The brand is called ISANG SEGYE. The English dictation of Korean word indicates the brand’s multi-based(London and…
About ISANG SEGYE
“ISANG SEGYE” is a brand created and directed by Harry Jinwook Seong since 2019. The brand name “ISANG SEGYE” could be approached through following process. In the beginning of developing branding’s direction, “Ideal world” became the ultimate, absolute goal for the brand to achieve. As it will be a brand founded by Korean designer who is based in London, brand name “ISANG SEGYE” highlights the characteristic by adopting multi-lingual, dictational method to not only connote “Ideal world” but also apply uniqueness.