ISANG SEGYE” is a brand created and directed by Harry Jinwook Seong since 2019.

The brand name “ISANG SEGYE” could be approached through following process.

How the name ISANG SEGYE was approached

In the beginning of developing branding’s direction, “Ideal world” became the ultimate, absolute goal for the brand to achieve.

As it will be a brand founded by Korean designer who is based in London, brand name “ISANG SEGYE” highlights the characteristic by adopting multi-lingual, dictational method to not only connote “Ideal world” but also apply uniqueness.